Pinterest: Best Friend or Worst Enemy?

When it comes to weddings, there is one app which has changed the wedding planning game more than any other…Pinterest. And we can understand why; it’s easy to use and it’s highly visual. But it also has it’s downsides…especially for the suppliers who might be working on your wedding or event.

Whilst it can be a great resource for pulling together mood boards, colour schemes and general styling ideas for your wedding, it is worth remembering that a multitude if different factors may mean that it may not be possible to replicate a particular image for your own wedding…cost, season, location to name a few.

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Louise Rodrigues from Beyond V explains more…

“when I’m working with a client who only wants on the day styling, I try to really instil in them how easy it is to have a Pinterest fail on their wedding day. When thinking about decor budgets and looking at aspirational images, its really important to think about your whole venue, not just that one photo you saw on the internet which is probably only one corner of a whole room of gorgeousness.”

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A really good point. Many images on Pinterest are taken from what we call in the industry a ‘styled photoshoot’, which is the pooling of wedding suppliers to create a conceptual shoot which showcases the talents and creativity of each supplier. A tablescape image may only be set for six whereas your wedding may require 80 place settings. Something which is all too familiar for Louise…

“I’m often sent pins of ceilings covered with balloons to re create on the day then when it comes to the day, I’ve been provided with thirty balloons to fill a whole barn… it is a Pinterest fail waiting to happen. And it goes for every aspect of styling; theres loads of images around with gorgeous vintage crates piled high with florals everywhere, then on the day Im left with two crates and a teeny bottle of stems”.

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Similarly, Cindy Lindsley of Peachy Keen Coordination is all too familiar with Pinterest faux pas. She tries to steer clear of Pinterest when mood-boarding with her clients…not least because she is driven by dreaming up new creations and ideas.

“I have to sometimes break their hearts by telling them the logistics/cost/reality of that one Pinterest photo. I almost think Pinterest needs a disclaimer”

She goes onto explain that ‘Pinterest-worthy’ images are super deceptive, and when planning for a real life event, typically on a couples budget things cannot always be closely replicated in the same way.

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Out top tips for avoiding Pinterest faux pas:

  1. Speak to your suppliers in advance – determine budgets required to replicate certain images
  2. Be prepared to use alternatives (especially when it comes to flowers) as seasonal growing may limit the flowers which are available
  3. Don’t rely solely on Pinterest for your inspiration – pick up a fashion or home decor magazine for fresh ideas and direction
  4. Set a realistic budget for all aspects of your wedding, and create a list of ‘must-have’ and ‘nice to have’ elements for your day
  5. Prioritise and work out what elements of your wedding are the most important to you – flowers may be your priority where a cake may not, etc

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